 |
Leland Howard Fine Art Nature Images
|
|
Fine Art Nature Wall Decor  |
|
|
|
 |
 Photographic Pricing Factors for stock image use: We have over two decades of experience in the publishing industry and we pride ourselves in our ability to provide digital files that are the highest in quality for reproduction purposes. The files can be sent via FTP or on CD. Large or medium format film can also be provided if prefered. See Reviews for comments from some of our clients. For questions and information regarding specific pricing for your project or publication please contact Leland Howard Photographic Pricing Factors: There are three main groups of factors that effect photography pricing. The first two are determined by the client and/or the market place and the last by the photographer. All of the below factors come into play when pricing either assignments or Stock. Rates are negotiated per project or image use. When an image or images are chosen for possible use from stock, I will ask a few necessary questions to determine a price range. This is done with a client budget in mind if so stated. If rates are agreed upon a written agreement form can be sent if needed. Assignment negotiations require a more lengthy discussion so that necessary information can be gathered. 1. Market type ( Client /Market ) Purpose of use : A. Advertising: selling a product or service B. Corporate: selling a corporate image C. Editorial: selling ideas or information D. Other: enhancing or decorating a product Photo fees traditionally relate to the budgets ( media buy and total production costs) and profitability of the market area: A. Advertising: High B. Corporate: medium-high C. Editorial: lowest D. Other markets ( like mugs or calendars ): varies Usage Needed ( client ) A. Visibility factor: amount of visibility and length of time visible B. Size: e.g., interior, display, part opener, front or back cover 2. Number of uses : A. Circulation: e.g., newspapers, magazines B. Press run: e.g., brochures, books C. Insertions: e.g. advertisements D. Time: length of time used (e.g., one year billboard ) E. Distribution: where seen - local, regional, National F. Versions: e.g., what language and two translations, or point of purchase and product packaging 3. Photographic elements ( Photographer ) Everything that goes into a photograph : A. Time: e.g., photography, pre-/ post production, editing B. Skills: e.g., expertise, special equipment C. Creativity: e.g., imagination in color, lighting style D. Special: e.g., hazards, risks, unique contributions E. Expenses: all job costs - e.g., materials, equipment, assistants All images ©leland Howard Fine art Nature Photography, unless otherwise noted. All rights reserved. No form of reproduction, including copying or saving of digital image files, or the alteration or manipulation of said image files, is authorized unless accompanied by a written sales agreement issued by Leland Howard. |