Leland Howard Fine Art Nature Images

Fine Art Nature Wall Decor

Creates a healthier environment
in the home or office

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Please allow approximately 2 weeks for production and shipping. In order to insure that our customers get the finest print(s) and the best service we can provide, each print order is handled individually. Prints are not made prior to any orders, therefore a two week production time is common.

Each Image that Leland Howard produces is of a limited number. Upon signing Leland also gives his framed prints edition numbers which refers to the total number of prints sold. Once a print has reached its edition number it will never again be sold by Leland Howard making your print a unique work of art. This does not refer to posters or other unsigned pieces sold by third parties.

We are confident that you will be pleased with your order. Please feel free to write us with any suggestions or comments you may have. Quantity discounts are available.

Image Use Rate Information
for publishers, graphic designers
etc:

For questions and information regarding
specific pricing for your project or publication
please contact Leland Howard at
leland@wildernessbooks.com

Photographic Pricing Factors:

There are three main groups of factors that
effect photography pricing. The first two are
determined by the client and/or the market
place and the last by the photographer.
All of the below factors come into play
when pricing either assignments or Stock.
Rates are negotiated per project or image use.
When an image or images are chosen for
possible use from stock, I will ask a few
necessary questions to determine a price range.
This is done with a client budget in mind if so stated.
If rates are agreed upon a written
agreement form can be sent if needed.
Assignment negotiations require a more lengthy
discussion so that necessary information can be gathered.

1. Market type ( Client /Market )
Purpose of use :
A. Advertising: selling a product or service
B. Corporate: selling a corporate image
C. Editorial: selling ideas or information
D. Other: enhancing or decorating a product

Photo fees traditionally relate to the budgets ( media buy and total production costs)
and profitability of the market area:
A. Advertising: High
B. Corporate: medium-high
C. Editorial: lowest
D. Other markets ( like mugs or calendars ): varies

Usage Needed ( client )
A. Visibility factor: amount of visibility and length of time visible
B. Size: e.g., interior, display, part opener, front or back cover

2. Number of uses :
A. Circulation: e.g., newspapers, magazines
B. Press run: e.g., brochures, books
C. Insertions: e.g. advertisements
D. Time: length of time used (e.g., one year billboard )
E. Distribution: where seen - local, regional, National
F. Versions: e.g., what language and two translations, or point of purchase and product packaging

3. Photographic elements ( Photographer )
Everything that goes into a photograph :
A. Time: e.g., photography, pre-/ post production, editing
B. Skills: e.g., expertise, special equipment
C. Creativity: e.g., imagination in color, lighting style
D. Special: e.g., hazards, risks, unique contributions
E. Expenses: all job costs - e.g., materials, equipment, assistants


All images ©Leland Howard Fine art Nature Photography, unless otherwise noted.
All rights reserved. No form of reproduction, including copying or saving of
digital image files, or the alteration or manipulation of said image
files, is authorized unless accompanied by a written sales agreement
issued by Leland Howard.
leland@wildernessbooks.com